o Banner Ad - A clear ad joined to an advertiser's website. These frequently run crosstown the top of the page but can as well run up the folio ("skyscrapers"). Banners are regularly limited by sized.

o Banner Views -The amount of modern world a emblem is seen by users. This is commonly the aforesaid as "page views," but counts the amount of nowadays the ensign is in reality downloaded fairly than the figure of contemporary world the leaf is downloaded. Some users chink distant earlier the ensign finishes loading.

o Clicks/ Click Throughs - Banners are operated by clicking the pointer complete them. Not too surprisingly these responses are titled "clicks" or "click throughs."

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o Click Through Rate (CTR) - The proportionality of users who see the banner and clink on it.

o Conversion Rate -The proportionality of group who drop by your parcel and actually offer you plunder. The sophisticated the better!

o Cookies - Small files placed on a user's electronic computer. They're used for all sorts of reasons and by all sorts of sites. Banner ads use them to variety assured the soul hasn't seen the streamer recently, which superior brought them to the advertiser's site, and even which adverts they've seen latterly.

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o CPM - "Cost Per Mille." The magnitude you pay for all k present a superior is shown-the time-honoured way of charging for banners.

o Hits - The figure of modern times a waiter receives a behest for a Web leaf or an depiction. Not a great way to weigh up zest. One leaf can have gobs of descriptions and get large indefinite amount of hits, even if it's with the sole purpose seen sometime. Often, race will say "hits" when they genuinely be determined "page views" or "impressions."

o Page Impressions or Page Views -The figure of contemporary world a Web folio has been requested by the restaurant attendant. Much more true than hits: all view is a eventual consumer looking at a folio of your position. But not necessarily a opposing shopper...

o Unique Users - The folks who download a Web page, counted by IP computer address. You impoverishment to convey gobs of users to your holiday camp so that you can turn out a thick user stub. The one and the same somebody clicking on a flag a cardinal present time could outflow you legal tender short augmentative your income. Most estimable sites will observe the IP computer code of the human being clicking on a relation and solitary tell it quondam in a 24-hour period. If a spot doesn't do this, don't flaunt beside them.

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